According to Campaign magazine, brands still account for fewer than 100 of the 5000 top-ranking channels on YouTube.
In the video below – produced by Campaignlive.co.uk – Charlotte Morton, head of creative agency partnerships at Google, explains how brands and agencies can build an audience on YouTube.
She suggests a three-step approach which she calls “The 3Cs”:
– Campaigning (advertising on YouTube)
– Channelling (building a brand’s own presence on YouTube)
– Collaboration (partnering with leading YouTube stars to reach new audiences).
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