Posts Tagged ‘Twitter’

The History of #Hashtags

November 15, 2013

Hashtag imageOnly six years ago, a hashtag was regarded as a simple symbol most commonly used in front of a number. Today, hashtags have become one of the most valuable content marketing tools. They now even appear in many leading brands’ TV commercials.

And it doesn’t stop there. Hashtags have become an integral part of people’s everyday lives – from a teenager’s Instagram photo to a marketing director’s tweets.

For marketing professionals, the hashtag’s short but rich history proves its unique ability to attract attention and help build conversations around a marketing message.

In the splendid infographic below, social marketing specialist Offerpop has compiled some key moments in the history of the hashtag to show how, in under a decade, this commonplace sign has turned into a global icon.

History of #Hashtags (Infographic)

(click on the image to enlarge)

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New LinkedIn ‘Follow’ button helping B2B content marketers

April 11, 2012

The recent rollout of LinkedIn’s new ‘Follow Company’ button is making it easier for content marketers to target and engage with B2B audiences that are already using LinkedIn.

This appears to support the view that, while Facebook is great for B2C marketing, LinkedIn can work better for B2B. LinkedIn claims to have over two million companies in its network, representing all industries and company sizes.

Just like Facebook’s ‘Like’ button and Twitter’s ‘Follow’ button, you can now add the LinkedIn ‘Follow’ badge to your company website – making it easier for businesses or individuals to begin following your company’s LinkedIn page with just one click. There is no need for them to navigate to the LinkedIn website.

As LinkedIn’s Mike Grishaver explains: “Companies can engage with people from their Company Page on LinkedIn and through status updates. It’s a great and easy way to gain insights and stay connected.”

According to LinkedIn, the ‘Follow’ button is already being used by companies such as Starbucks, AT&T, Sony Electronics and American Express.

HIGHER LEAD CONVERSION RATE

In a recent study of over 5,000 businesses, integrated marketing solutions company HubSpot found that traffic from LinkedIn generated the highest visitor-to-lead conversion rate at 2.74% – almost three times higher than both Twitter (.69%) and Facebook (.77%).

This suggests that increasing your reach on LinkedIn through quality content is not only likely to boost your website’s LinkedIn referral traffic, but can also lead to an increase in sales leads because of the higher conversion rate of LinkedIn traffic.

NEW TARGETING FUNCTION

LinkedIn has also announced plans to roll out two new functions – ‘Targeted Updates’ and ‘Follower Statistics’ – which have been designed for companies that have followers on the network. Initial users will include AT&T, Samsung Mobile, Dell and Microsoft.

The ‘Targeted Updates’ function will allow companies to segment their followers by a range of variables such as industry, seniority, job function, company size, non-company employees, and geography. LinkedIn says this will enable companies to send different content and status updates to different groups of followers.

The ‘Follower Statistics’ product will be an analytics dashboard that allows companies to see how effective their updates have been.

According to LinkedIn, the new tools are all about “driving media efficiency” and helping marketers to create “direct and lasting relationships with their audience”.

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Here’s a video showing how businesses or individuals can follow a company on LinkedIn …

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Visit our website at: Focus Content Marketing