Posts Tagged ‘Campaign magazine’

How brands and content marketers can build an audience on YouTube

March 3, 2014

According to Campaign magazine, brands still account for fewer than 100 of the 5000 top-ranking channels on YouTube.

In the video below – produced by Campaignlive.co.uk – Charlotte Morton, head of creative agency partnerships at Google, explains how brands and agencies can build an audience on YouTube.

She suggests a three-step approach which she calls “The 3Cs”:

–  Campaigning (advertising on YouTube)

–  Channelling (building a brand’s own presence on YouTube)

–  Collaboration (partnering with leading YouTube stars to reach new audiences).

_________________________________________________

CONTENTED MARKETER Magazine is brought to you by content marketing specialist Focus Content Marketing

Visit our website at: Focus Content Marketing

Advertisements