Posts Tagged ‘Bing’

Facebook launches own search engine, Graph Search

January 17, 2013

by Brian Oliver

Facebook is bringing a social networking element to search with the beta launch of its own search engine, Graph Search.

It will allow users to search for friends or people they have interacted with by using cross-sections of information within their social network. Initially, only photos, people, places and interests will be searchable, but more content will be added in future.

Facebook founder and chief executive Mark Zuckerberg says “Graph Search is not Web search” and describes the new search feature as the social network’s “third pillar” after its news feed and timeline.

“Graph Search is a completely new way for people to get information on Facebook,” says Zuckerberg. “Graph Search is a really big project. It will take years and years to map the whole index of the graph. Eventually, we want to index all the posts and all of the content on Facebook.

“This is one of the coolest things we’ve done in a while.”

Zuckerberg insists that Graph Search is not intended to be a rival to Google. All searches will be restricted to Facebook. Users with wider search queries will be directed to Bing, through a new partnership with Microsoft.

“We have the social network, now we can truly search it,” says Zuckerberg.

Meanwhile, Bing has announced that its search results will now feature five times more content from users’ Facebook friends, including status updates, shared links and comments.

More information about Graph Search HERE…

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                       About the author:

Brian Oliver is a business journalist and the MD and founder of London-based strategic communications consultancy Focus Marketing Communications.

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CONTENTED MARKETER Magazine is brought to you by content marketing specialist Focus Content Marketing

Visit our website at: Focus Content Marketing

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Bing, Yahoo and Ask growing, but Google still dominates UK search market

March 11, 2012

by Brian Oliver

UK content marketing campaigns should continue to focus on achieving high rankings on Google’s search engine results pages, according to the latest UK figures released by digital intelligence service Experian Hitwise.

While search engines such as Bing, Yahoo and Ask managed to marginally boost their share of UK search volume in the four-week period ending 4 February 2012, Google remained the clear market leader.

The Experian Hitwise figures show that Google.com and Google.co.uk achieved a combined total of 90.84% of the 2.3 billion visits to search engines made by UK internet users during this period. However, Google’s share slipped slightly – down 1.11% from a total of 91.75% in December 2011.

Meanwhile, Bing received 3.78% of UK search volume (up 0.14%), Yahoo 2.31% (up 0.09%), and Ask 1.83% (up 0.09%).

UK visits to search engines were 4.5% higher in January 2012, according to Experian Hitwise, with nearly 100 million more visits than in January 2011.

Some 89% of buyers now turn to Google, Bing or other search engines to find information on products, services or businesses before making a purchasing decision – that’s according to a February study by strategic communications firm Fleishman-Hillard and market research company Harris Interactive.

The study underlined the importance of creating high search engine results by implementing an integrated content marketing strategy – publishing high-quality original content that provides sales prospects with useful and valuable information when they conduct searches.

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About the author:

Brian Oliver is a business journalist and the MD and founder of UK strategic communications consultancy Focus Marketing Communications.

________________________________________________________

CONTENTED MARKETER Magazine is brought to you by content marketing specialist Focus Content Marketing

Visit our website at: Focus Content Marketing