Using content marketing to target today’s ‘connected’ teenagers

Having grown up during the golden age of digital technology, today’s teenagers are the first generation to have no recollection of a world without mobile phones, laptops, MP3 players and the internet.

These so-called ‘digital natives’ are the best-connected group of consumers ever – and their content consumption habits are hugely different from older age groups.

Some 94% of teenagers now possess a mobile phone; 70% have a laptop; and 23% own a tablet. Communicating through technology and social media is part of their DNA, and they are used to obtaining and sharing information online. Only 19% of them speak to each other on landlines!
 
Young consumers are a key target for content marketers who want to promote products such as toys, games, music, fashion labels, and high-tech goods. But a successful content marketing strategy requires a good knowledge and understanding of this audience in order to engage fully with them.

Here’s a new infographic which sets out to offer a detailed look at the tech-savvy world of the ‘Millennial Teenager’…

The Millennial Teenager
Courtesy of: Online Schools

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CONTENTED MARKETER Magazine is brought to you by content marketing specialist Focus Content Marketing

Visit our website at: Focus Content Marketing

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