Following in the footsteps of Facebook, Twitter and Google+, another social media site, Pinterest, is fast emerging as a valuable distribution platform for content marketing – especially if you’re targeting a female audience. More than 87 percent of Pinterest users are women.
Pinterest is a visually-driven social network where users create virtual bulletin boards and fill them with their favourite images from around the web. People share images by ‘pinning’ them on pinboards in a range of categories such as fashion, cooking, and crafts. Other Pinterest users pass them on by ‘repinning’ them to their own pinboards.
Launched in 2010, Pinterest has grown from 1.6 million unique visitors in September 2011 to an amazing 11.7 million users last month. It is now driving more traffic to company websites and blogs than YouTube, Google+ and LinkedIn combined, according to a recent report from content-sharing site Shareaholic.
As the fastest-growing social site, Pinterest is becoming an increasingly important content marketing tool. Many of the images being ‘pinned’ and ‘repinned’ are actually marketing materials for brands.
The ‘pinned’ images allow companies to promote their products and brands in a highly sharable forum. Most importantly, the marketing images retain their source links and can therefore help to drive traffic to brand websites and encourage brand adoption among the fast-growing Pinterest community.
For a closer look at how Pinterest is becoming such a major marketing tool, take a look at this excellent infographic created by MDG Advertising…
Infographic by MDG Advertising
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