Foster’s sees the funny side of content marketing with Fast Show videos

Foster’s showed how comedy can be a powerful platform for content marketing when the Australian lager brand teamed up with The Fast Show creators Charlie Higson and Paul Whitehouse to launch six new online-only episodes of the classic TV sketch show last November.

It was the first time the original cast had come together again for more than 10 years.

The specially-written sketches – exclusive to the Foster’s website – featured some of The Fast Show’s best loved characters from the 1990s, including Swiss Toni, Ted and Ralph, the ‘Suit You’ tailors, Brilliant Kid, and Colin Hunt.

Now, a further six weekly episodes are being shown exclusively on the Foster’s Funny website.

Foster’s Funny was launched as an innovative new platform for the brand’s comedy-centric approach to content marketing in the UK.

Foster’s is encouraging viewers to share the Fast Show clips by rewarding them with extra unseen material if they share the branded content within an hour of each episode going live.

Take a look at this week’s episode …



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