Focus Content Marketing offers customer-focused blogs, eNewsletters, eBooks, digital magazines, videos, social media … and more

 

Focus Content Marketing is a London-based online news and content agency that provides integrated content marketing services – and helps companies of all sizes to implement a customer-focused content strategy.

Our keyword-driven content marketing solutions include the strategic planning, creation, distribution and curation of:

Customer-focused blogs

Social media content

 Website content

Tightly-targeted eNewsletters

Interactive digital magazines

Videos

eBooks

White papers

eGuides

 

Journalist-led

We provide tailor-made original content – written by experienced journalists – that provides an efficient, low-cost method of ‘educating’ customers and building awareness of your products or services.

We cost effectively connect companies to customers at all stages of the buying process by telling engaging, relevant, informative and entertaining stories that audiences want to hear.

As a sister company to Focus Marketing Communications, we combine many years of experience in business journalism with a B2B communications consultancy that has been providing creative solutions and strategic advice for more than 25 years.

Customers need objective advice

A 2011 McKinsey & Co. report* highlighted customers’ growing “thirst for objective advice” and showed how a premium is now being placed on problem-solving and strategic-thinking skills.

That’s why we create trustworthy content designed to show your customers or clients how you can help solve their problems.

By giving them the information they’re seeking, you can interact with them on a much more personal level … building trust, and keeping you front-of-mind.

 

Communicating with customers is changing

In today’s ‘opt-in’ culture, telling interesting well-written stories is a more cost-effective way of attracting attention than traditional ‘interruption marketing’, such as advertising or direct mail.

As a result, more companies are now putting journalistic-quality content at the heart of their SEO and social media marketing strategies.

Customers who opt-in to your content are, in effect, giving you permission to market to them.

 

Google updates have pushed content to the fore

Google’s recent updates to its ranking system have pushed quality content to the forefront, while shrinking the importance of technical SEO tactics.

Now more than ever, the consistent use of high-quality, keyword-driven content can elevate your website to the top of search results … and keep you there.

 

Interested in working with us?

We’d like to hear about what you’re doing and how we can help. Just give us a call on 020 8641 8614, or email us at Focus Content Marketing.  

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*We’re All Marketers Now, McKinsey & Company, July 2011

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CONTENTED MARKETER Magazine is brought to you by Focus Content Marketing

Visit our website at: Focus Content Marketing.

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